The Mac Duggal site includes several advanced Drupal applications such as Find A Retailer, Product Catalog with image zoom, and a slideshow. SiteBasin artfully stitched together a combination of contributed modules and custom "glue" code to build these special features.
Dress shoppers can search for Mac Duggal dresses in over 20 countries around the world.
The Find a Retailer feature is built using Open Layers, and uses the Geocoder and Geofield contributed modules to manage postal addresses and generate longitude and latitude data for each retailer location.
The lead time for updating the website with each new fashion season has been reduced from six weeks to one week, a critical improvement in the fast moving fashion industry.
SiteBasin created special custom reports using the Views and Views Bulk Operations modules. These reports allow the Mac Duggal team to easily identify new dresses, dresses continuing into the next season, and dresses being retired.
Visitors can zoom into high resolution dress photos with "Cloud Zoom".
The Product Catalog is based on the Ubercart shopping cart and incorporates the "Cloud Zoom" module to allow users to zoom into high resolution dress photos. This allows someone shopping for a prom dress to see the actual stitching and buttons that are used for that dress design.
The Slideshow is built using a custom Slide module and the Views Slideshow contributed module. Each dress page on the site allows the user to navigate through different views of the dress (back, front, alternate colors, etc) by clicking through the slideshow. This is faster for the end user as opposed to requiring a page load with each new dress view.
About Mac Duggal
The Mac Duggal brand is positioned at the high end of the women’s special occasion dress market and includes eleven different collections driven by Designer Mac Duggal’s artistic, modern and luxurious design with couture-inspired fit and sizing. Corporate headquarters are located in Burr Ridge, Illinois and over 30,000 people worldwide are associated in the production of the Mac Duggal collections.